Mine, a friend who is a member of BNI Chapter, recently asked me over a coffee, "the infomercial or the elevator pitch is so important, why is business networking?"
My answer was, rather than challenge it, I said that the elevator pitch is not only important, but I believe that it could be the most powerful tool in any business person. The challenge for business, I found that most people had no idea, and they use that elevator speech (a speech because it is ...), so it was that bad, they do not have to put with torture .
We also discussed the idea that everyone ... An elevator speech is not only a dealer. Do you want to trade a Hobbyist, a local engineer, there are countless opportunities for you to address your unique elevator will let the world know what you have.
When business people, especially those that have a variety of networking groups that meet regularly to follow, put their elevator speech, they understand that it is easy to put together an elevator speech, long as you understand a few simple principles and apply them diligently need to perform this task.
First, there is an elevator speech to more than one type. Call for action; agrees to speech and speech is impromptu speech, we know. Actually, most people find this surprising, as they feel that a presentation or speech fits all situations.
Here we cover the speech that is going to be a call to action. This is the most commonly used in speech, or should I say abuse.
Always start with a story, a personal best and a more dramatic story, the better. Remember, as you are, the situation will be the impact on your audience.
Structure in an elevator pitch, people will tell you what. Why is it important, and ask for a referral or action.
Example:
(This representation is properly delivered, 60 seconds is OK, but what seems to be out of pocket for the manual).
As I walked in the door, my sorrow and a profound sense of overwhelming sense of loss. When Valerie and I was born, he came to me, red-rimmed eyes and tear-streaked face, and I am a huge, heartfelt embrace him.
Jim, her husband, a good friend, and now he was. I was there to help answer specific questions about the most ... "I do not ... what now?"
You can see Jim's Mother was an insurance agent, I insisted that she take a policy. However, he never thought that this day will be used. He was one of the lucky ones ... And that the policy had been taken and now, however, is Jim, Valerie will be a secure financial future ... One less burden to worry about.
Are you in the future for your children, your wife or your business is protected.
(One use of strong contact group).
Referrals are a good for me, "Downtown New York ABC Accountants, John Smith, so that when the time comes, I am his wife ... who can help answer the question," What do I do now? "
(Open for use in networking situations, such as Chambers of Commerce or Lions).
If you have recently thought about the situation, we are one, so that if something were to happen, I can help with your wife and children, such as Jim's Mother, wife, Valerie can help adjust the time.
When you tell people what you do, you make it look understated, yet may be, for example, it can be a huge impact.
Presentation will be taken up by most of the story. Some time to pass this on and make sure you make at least five or six. Change your stories with your product or service, and to prevent boredom, as well as with your audience.
Changes, but never the goal.
Always use the evocative and emotional language. For example, you can really feel the situation and circumstances. Use vocal variety - no matter how emotionally charged language of ... The monotone is sent, you will destroy the power of the story will be.
Be specific with your job application; ring me, e mail me, call me, and now full time. But you want to talk to, as well as certain. This is critical! So few people understand the power of certainty, that you want to focus on and clear. Your call to action was not specific, it is monotone declining your story.
Audience for the purpose of destroying it, and you wonder what you would want to leave. Referrals to zero or by appointment only, which is translated into an income.
Following these simple steps, you clarify, focus and power, the more income, better clients and more profit to be translated.
Article Source :- http://dianedoe14876.typepad.com/blog/2012/03/is-the-elevator-pitch-important-in-business-networking.html
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