Tonight, on the eve of Super Bowl XLII, thousands of good-hearted and fun- and football-loving folks will gather at the Phoenix Convention Center to nosh on some of the nation's finest food, sip great wines, and rub elbows with NFL players past and present. The charitable event is Taste of the NFL XVII, and could very well raise a half-million dollars to help tackle hunger in Arizona -- where food banks were first conceived some 40-plus years ago -- and in communities throughout the U.S.
Last year at this time, GoodBiz113 introduced its readers to Taste of the NFL [TNFL], a quintessential win-win-win fundraising initiative that kicked off in 1992, when Minnesota's Twin Cities hosted Super Bowl XXVI ["Cuisine Concepts at Heart of Taste of the NFL -- AKA 'Super Bowl Party...With a Purpose' -- to Tackle Hunger in America"]. Via its annual Super Bowl Eve event, plus local team-sponsored food- and wine-tasting events featuring top chefs and libations, TNFL has raised a total of $6.8 million for hunger-related charities in NFL cities from coast to coast.
Since publishing our first GoodBiz113 small-biz profile of Cuisine Concepts, TNFL has raised approximately $1.3 million -- including $200,000 for Daily Bread Food Bank of South Florida, where Super Bowl XLI was held. During the year, nearly $1.1 million was raised at eight local TNFL events hosted by the New York Jets, Dallas Cowboys, Jacksonville Jaguars, Cleveland Browns, Cincinnati Bengals, Minnesota Vikings and the St. Louis Rams.
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